Virtual Reality

The Urban Future offers state-of-the art Virtual Reality solutions. Our Virtual Reality environments integrate high quality visualizations with sound, light, movement and gamification to guarantee an immersive experience. By connecting hardware devices and controllers we provide a comprehensive solution to freely move through the Virtual Reality environment.


Having a Virtual Reality environment in which you can freely move around enables you to:

  • Promote and effectively communicate the environment to all stakeholders
  • Test and evaluate different design options
  • Experience the look & feel by really stepping into the environment
  • Test esthetical features
  • Train and educate people
  • Assess human behaviour

Procedural modelling

We apply procedural modelling techniques to develop your environment in a fast and cost effective way. If you already have 3D models or other visual material available, we will use these to develop your Virtual Experience. Any environment is possible: inside or outside, real or fictional, design or operational


Adding gamification techniques to the virtual environment helps you in properly communicating your message. With gamification you can add information inside the virtual environment. We can add dynamic scenarios. With these scenarios you can train and educate people, or simply promote your design.


Our models enable you to test your environment, analyse human behaviour and their emotional experience based on the following analytics:

  • Movement direction and speed
  • Viewing behaviour with eye-tracking analytics
  • Measure emotions with facial expression analysis software, emotion-tracking wearables and eye-tracking technology
  • In model questionnaires and other gamification techniques

Smart Integration

The model can act as a platform to be connected to other models and systems. For instance traffic & pedestrian models, light plan or wayfinding systems. Connected to Smart City or Smart Building solutions the Virtual Reality model can be the visualization engine of the total solution.

Your customized solution

The deliverables vary from web-based access to the Virtual Reality model to a full Virtual Experience System including a controller or simulator, VR glasses and computer system to be usedĀ  for promotion, evaluation, testing, education or demonstration purposes. Our solutions can include:

  • Virtual Reality model development
  • Different controls, from keyboard to handheld controller to complete simulator setup
  • Gamified elements within VR environment
  • Analytics wizard to analyse user experience
  • Integration with Smart City/Building IT platform (IOT)
  • Deployment to smartphone, tablet and computer (can be web-based)
  • Simulator setup for Virtual Reality experience
  • Purchase or rent of hardware